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92 bit.ly Last Updated: 4 months

Success 54% of passed verification steps
Warning 23% of total warning
Errors 23% of total errors, require fast action
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Desktop

Mobile

Performance Desktop Score 93%
Best Practices Desktop Score 79%
SEO Desktop Score 91%
Progressive Web App Desktop Score 52%
Performance Mobile Score 35%
Best Practices Mobile Score 79%
SEO Mobile Score 79%
Progressive Web App Mobile Score 54%
Page Authority Authority 85%
Domain Authority Domain Authority 94%
Moz Rank 8.5/10
Bounce Rate Rate 0%
charset Encoding
Great, language/character encoding is specified: UTF-8
Title Tag 61 Characters
BITLY URL SHORTENER | SHORT URLS & CUSTOM--- LINK SHORTENER
Meta Description 156 Characters
Free URL shortener to create the perfect short URLs for your business. Bitly helps you shorten, create and share branded links with custom domains at scale.
Effective URL 17 Characters
https://bitly.com
Excerpt Page content
Bitly URL Shortener | Short URLs & Custom--- Link Shortener Skip NavigationWhy Bitly?Bitly 101An introduction to Bitly’s featuresIntegrations & APIHow Bitly works with your tech stackEnterprise ClassBitly scales to the size you needSolutio...
Keywords Cloud Density
bitly17 links16 more10 brand9 link8 developers6 management6 branded6 engagement6 features5
Keyword Consistency Keyword density is one of the main terms in SEO
Keyword Freq Title Desc Domain H1 H2
bitly 17
links 16
more 10
brand 9
link 8
developers 6
management 6
branded 6
engagement 6
features 5
Google Preview Your look like this in google search result
BITLY URL SHORTENER | SHORT URLS & CUSTOM--- LINK SHORTENE
https://bitly.com
Free URL shortener to create the perfect short URLs for your business. Bitly helps you shorten, create and share branded links with custom domains at
Robots.txt File Detected
http://bit.ly/robots.txt
Sitemap.xml File No Found
http://bit.ly/sitemap.xml
Whois Is a query and response protocol that is widely used for querying databases that store the registered users or assignees of an Internet resource, such as a domain name, an IP address block, or an autonomous system
Updated: 2020-11-24 / 5 months
Create on: 2008-05-17 / 13 years
Expires on: 2022-05-17 / 13 months 2 days

Libyan Spider Network (int) ,US
Registrar Name: bitly operations
Registrar Phone: +64.66785610
Registrar Email: hostmaster@bit.ly
Registrar Address: 139 5th Avenue 5th Floor , New York

Nameservers
ns-1372.awsdns-43.org
ns-705.awsdns-24.net
ns-cloud-c1.googledomains.com
ns-cloud-c2.googledomains.com
ns-cloud-c3.googledomains.com
Page Size Code & Text Ratio
Document Size: ~48.9 KB
Code Size: ~37.05 KB
Text Size: ~11.85 KB Ratio: 24.23%

Estimation Traffic and Earnings

10,968
Unique Visits
Daily
20,290
Pages Views
Daily
$40
Income
Daily
307,104
Unique Visits
Monthly
578,265
Pages Views
Monthly
$1,000
Income
Monthly
3,553,632
Unique Visits
Yearly
6,817,440
Pages Views
Yearly
$10,560
Income
Yearly

Technologies

Only Registered Users

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PWA - Manifest

Manifest is not valid
Your site don't have valid manifest.json, read more in Web App Manifest

Desktop

Desktop Screenshot
Avoid chaining critical requests 13 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Enable text compression Potential savings of 41 KiB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes
Server Backend Latencies 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Remove unused JavaScript Potential savings of 261 KiB
Remove unused JavaScript to reduce bytes consumed by network activity
Total Blocking Time 70 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Minimizes main-thread work 0.8 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
Initial server response time was short Root document took 280 ms
Keep the server response time for the main document short because all other requests depend on it
Max Potential First Input Delay 100 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Avoid long main-thread tasks 2 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Cumulative Layout Shift 0.062
Cumulative Layout Shift measures the movement of visible elements within the viewport
First Meaningful Paint 1.1 s
First Meaningful Paint measures when the primary content of a page is visible
Estimated Input Latency 10 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy
Time to Interactive 1.7 s
Time to interactive is the amount of time it takes for the page to become fully interactive
Speed Index 1.1 s
Speed Index shows how quickly the contents of a page are visibly populated
Includes front-end JavaScript libraries with known security vulnerabilities 4 vulnerabilities detected
Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers
User Timing marks and measures 1 user timing
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Avoid large layout shifts 5 elements found
These DOM elements contribute most to the CLS of the page.
Links do not have descriptive text 3 links found
Descriptive link text helps search engines understand your content
Serve static assets with an efficient cache policy 7 resources found
A long cache lifetime can speed up repeat visits to your page
Largest Contentful Paint element 1 element found
This is the largest contentful element painted within the viewport
Minimize third-party usage Third-party code blocked the main thread for 30 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Properly size images Potential savings of 39 KiB
Serve images that are appropriately-sized to save cellular data and improve load time
Remove unused CSS Potential savings of 34 KiB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity
Eliminate render-blocking resources Potential savings of 530 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
JavaScript execution time 0.3 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Largest Contentful Paint 1.4 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Avoids an excessive DOM size 556 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
First Contentful Paint 0.9 s
First Contentful Paint marks the time at which the first text or image is painted
First CPU Idle 1.5 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle/).
Efficiently encode images Potential savings of 193 KiB
Optimized images load faster and consume less cellular data
Keep request counts low and transfer sizes small 77 requests • 1,213 KiB
To set budgets for the quantity and size of page resources, add a budget.json file
Network Round Trip Times 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Avoids large JavaScript libraries with smaller alternatives 0 large libraries found
Large JavaScript libraries can lead to poor performance. Prefer smaller, functionally equivalent libraries to reduce your bundle size
Serve images in next-gen formats Potential savings of 267 KiB
Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
Avoid serving legacy JavaScript to modern browsers Potential savings of 26 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers
Defer offscreen images Potential savings of 143 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Avoids enormous network payloads Total size was 1,213 KiB
Large network payloads cost users real money and are highly correlated with long load times

Mobile

Mobile Screenshot
Total Blocking Time 820 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds
Network Round Trip Times 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance
Remove unused JavaScript Potential savings of 262 KiB
Remove unused JavaScript to reduce bytes consumed by network activity
First CPU Idle 8.4 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. [Learn more](https://web.dev/first-cpu-idle/).
Serve images in next-gen formats Potential savings of 142 KiB
Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption
Defer offscreen images Potential savings of 9 KiB
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive
Largest Contentful Paint element 1 element found
This is the largest contentful element painted within the viewport
Avoid large layout shifts 5 elements found
These DOM elements contribute most to the CLS of the page.
Serve static assets with an efficient cache policy 7 resources found
A long cache lifetime can speed up repeat visits to your page
First Contentful Paint 3.8 s
First Contentful Paint marks the time at which the first text or image is painted
Eliminate render-blocking resources Potential savings of 2,570 ms
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles
Max Potential First Input Delay 440 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task
Enable text compression Potential savings of 41 KiB
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes
Server Backend Latencies 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance
Speed Index 4.9 s
Speed Index shows how quickly the contents of a page are visibly populated
Avoid long main-thread tasks 11 long tasks found
Lists the longest tasks on the main thread, useful for identifying worst contributors to input delay
Initial server response time was short Root document took 230 ms
Keep the server response time for the main document short because all other requests depend on it
Keep request counts low and transfer sizes small 77 requests • 1,070 KiB
To set budgets for the quantity and size of page resources, add a budget.json file
Reduce the impact of third-party code Third-party code blocked the main thread for 490 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading
Links do not have descriptive text 3 links found
Descriptive link text helps search engines understand your content
Avoids enormous network payloads Total size was 1,070 KiB
Large network payloads cost users real money and are highly correlated with long load times
Cumulative Layout Shift 0.588
Cumulative Layout Shift measures the movement of visible elements within the viewport
Reduce JavaScript execution time 2.2 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this
Avoids an excessive DOM size 556 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow)
Includes front-end JavaScript libraries with known security vulnerabilities 4 vulnerabilities detected
Some third-party scripts may contain known security vulnerabilities that are easily identified and exploited by attackers
Avoid chaining critical requests 13 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load
Time to Interactive 8.5 s
Time to interactive is the amount of time it takes for the page to become fully interactive
User Timing marks and measures 1 user timing
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences
Document uses legible font sizes 100% legible text
Font sizes less than 12px are too small to be legible and require mobile visitors to “pinch to zoom” in order to read. Strive to have >60% of page text ≥12px
First Meaningful Paint 4.4 s
First Meaningful Paint measures when the primary content of a page is visible
Estimated Input Latency 110 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy
Tap targets are not sized appropriately 34% appropriately sized tap targets
Interactive elements like buttons and links should be large enough (48x48px), and have enough space around them, to be easy enough to tap without overlapping onto other elements
Avoid serving legacy JavaScript to modern browsers Potential savings of 26 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. However, many aren't necessary for modern browsers. For your bundled JavaScript, adopt a modern script deployment strategy using module/nomodule feature detection to reduce the amount of code shipped to modern browsers, while retaining support for legacy browsers
Minimize main-thread work 3.6 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this
Efficiently encode images Potential savings of 94 KiB
Optimized images load faster and consume less cellular data
Avoids large JavaScript libraries with smaller alternatives 0 large libraries found
Large JavaScript libraries can lead to poor performance. Prefer smaller, functionally equivalent libraries to reduce your bundle size
Largest Contentful Paint 6.0 s
Largest Contentful Paint marks the time at which the largest text or image is painted
Remove unused CSS Potential savings of 35 KiB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity
First Contentful Paint (3G) 7702 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network

Speed And Optimization Tips

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings. ‪‬‬By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking you
Title Website
Warning! Your title is not optimized
Description Website
Warning! Your description is not optimized
Robots.txt
Congratulations! Your site have a robots.txt file
Sitemap.xml
Warning! Not found a sitemap file for your website
SSL Secure
Congratulations! Your site have Support to HTTPS
Headings
Congratulations! You are using your H1 and H2 tags in your site
Blacklist
Congratulations! Your site is not listed in a blacklist
W3C Validator
Warning! Your site have errors W3C
Accelerated Mobile Pages (AMP)
Warning! Your site not have AMP Version
Domain Authority
Congratulations! Your Domain Authority is good
GZIP Compress
Warning! Your site not is compressed, this can make slower response for the visitors
Favicon
Congratulations! Your website appears to have a favicon.
Broken Links
Congratulations! You not have broken links View links
First 0 Links Relationship HTTP Status

Alexa Rank

997

Local Rank: IR / Users: 16.4% / PageViews: 14.6%

5,501

Global Rank

Domain Available

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Information Server

Response Header HTTP headers carry information about the client browser, the requested page and the server 
HTTP/2 405 
server: nginx
date: Mon, 28 Dec 2020 09:08:11 GMT
content-type: text/html; charset=UTF-8
content-length: 109
strict-transport-security: max-age=31536000
via: 1.1 google
alt-svc: clear
DNS Records DNS Resource Records associated with a hostname
View DNS Records
Type Name Value Class TTL
A bit.ly 67.199.248.11 IN 31
A bit.ly 67.199.248.10 IN 31
NS bit.ly ns-cloud-c3.googledomains.com IN 2848
NS bit.ly ns-cloud-c4.googledomains.com IN 2848
NS bit.ly ns-276.awsdns-34.com IN 2848
NS bit.ly ns-1372.awsdns-43.org IN 2848
NS bit.ly ns-cloud-c1.googledomains.com IN 2848
NS bit.ly ns-1766.awsdns-28.co.uk IN 2848
NS bit.ly ns-705.awsdns-24.net IN 2848
NS bit.ly ns-cloud-c2.googledomains.com IN 2848
MX bit.ly aspmx3.googlemail.com IN 86400
MX bit.ly aspmx2.googlemail.com IN 86400
MX bit.ly alt2.aspmx.l.google.com IN 86400
MX bit.ly aspmx.l.google.com IN 86400
MX bit.ly alt1.aspmx.l.google.com IN 86400
TXT bit.ly 2205ECE8B9 IN 3600
TXT bit.ly google-site-verification: zhEwFAQvtUWYInQtt81loDiZmomsEmkAbuRsSSxk1YI IN 3600
TXT bit.ly 49w3qfsl0b0qtr2dbj843myp2ts2qzcj IN 3600
TXT bit.ly yandex-verification: 41b3ec866726729d IN 3600
TXT bit.ly v=spf1 include:mktomail.com include:_spf.google.com include:_spf.salesforce.com include:mailgun.org -all IN 3600

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